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The last few years have seen great shifts in the retailers' business models, mainly brick-and-mortar retailers. In the wake of increasing dominance of e-commerce giants, big-box stores had to find ways to get back to winning customers. Price competition was almost a reflex reaction from retailers as they attempted to stem market share losses. However, low-cost being the online model's inherent strength, this strategy could not have won the battle for physical stores in the long run and declining...
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